Part 3 - Choosing the Right Domain Names For Your Online Business
April 18, 2008 | 1 Comment
This is Part 3 to this Article - Go here for Part 2 and here for Part 1
Now we are moving on to part 3 of this article on domains. Hopefully you’ve leaned a little so far and hopefully you’ll learn a little more.
SalesLetter Page for a Product - Which Domain is Best?
So let’s say you are creating a salesletter for a product you are going to sell. What domain name should you use? In this situation, I would definitely go with a dot com name but not just any name. You should:
1. Make it a memorable name.
Let’s say that you come up with a pretty good product to sell. Don’t you want to be able to brand it so people remember it and talk about it? If you have this long name with all sorts of hypens no one will ever remember it and no one will want to type in all those hyphens. Instead, you first want to check if your products name is available to register. You do this before you even start producing the product. You don’t want to get ready to release your product then go to register a domain name for it. If the name is taken you may be in big trouble. So … name first … create the product second.
If you get the name you’re after then great. What do you do if your name is taken? Well, here are 2 very popular online marketing products:
Butterfly Marketing - by Mike Filsaime
AutoPilot Profits - by Ewen Chia
In both of these cases, they added a word at the end of the name that describes what they are. Although they are multiple word names they’re also very memorable. So, don’t get upset if your name is taken. By adding a descriptive word to the end of it, you can still create a memorable product and you may get a little help in the search engine rankings because you have relative keywords in your domain name.
2. Keep it short
The shorter the better (within reason). Again, the 2 examples about are not super short names but they are short enough that you will remember them and it doesn’t take a huge amount of effort to type them in because these are words you already know how to spell. What I am getting at is this. If your domain name is taken you don’t call your product the “superduperonlinemarketingreportforprofits.com” This would be far to long. Try adding one word to the end of the name you want. Or add a word to the beginning if it works better example: profitsuperstars.com. Your name is vital.
I would really suggest thinking long and hard about the right name before you get too far long in the product creation process. The right name can get you excited to get the product finished, it can keep you focused and as I said above it can became a name that people will remember you for.
3. Be descriptive
In the example above AutoPilotProfits.com tells the whole story. It says you are going to make money without having to do much work. Great domain name! The less people have to think the better. This name also gets people excited because it’s got the word “profits” at the end of it. Nothing gets people more excited then the chance to make money. Well, maybe one other thing does, but you get what I mean.
Here are some words you can use:
money, profits, wealth, cash, dollars, easy, simple, quick, fast
4. Be Mysterious
The example above “Butterfly Marketing” really creates this mystery about it. Think of it this way, if you’re an online marketer and you see something called “Butterfly Marketing” wouldn’t you be wondering what that is? Because you are a marketer and you haven’t heard of it before it would make you want to click on it to find out more about. Maybe it’s something you’ve been missing all these years this kind of domain name makes you want to find out more.
5. Web 2.0 or not?
The online world is switching to Web 2.0 and so are the domain names. Because a lot of names are taken and the younger people are all texting each other domain names have gotten abbreviated. Names that delete letters or switch letters around are in style now. Think about “flickr”. There’s no letter “e” but you still know what it says. Now although these names are cool they can be hard to remember. Now, think about your target market. You are trying to advertise to people who have money. People who are retired. People who are sick of their job. These people are not that familiar with switching or deleting letters. So, your best bet would be to come up with a domain name that is the correct spelling.
Anyway, I hope this post has taught you a little about domain names and how to choose the right one if you are creating a salesletter or product page. I’m going to continue on with this topic when I find time because there are a few other thing to talk about like the Google Sandbox, How to Buy and Sell Domain Names etc. so please check back in the future.
All the best …
Go here for Part 2 and here for Part 1
PART 1 - Choosing the Right Domain Names For Your Online Business
April 18, 2008 | 2 Comments
Okay, this post is about domain names. A topic that I really love. Why? Because I have sold quite a few and made some pretty good money doing so. I’ll let you know how to buy and sell domain names later in this post with an amazing program that I personally could not live without. For now, let’s talk about domain names and how they affect your online business.
If you are reading this, your probably somewhat new to online marketing and making money online. If so, you will quickly realize that having the right domain name(s) is vital to your online business. Why? Because depending on what you are trying to do, the right name can can increase or decrease your profits.
Below are a few online money making topics. I’ll try to take you through what names you should be buying and what to do with ones you are not using.
Niche Website
Okay, let’s say you are starting a niche website. This would be a content type of website (20 - 40+ pages) with Google Adsense ads, ClickBank ads or Amazon ads on it to generate revenue.
Now, most people don’t like paying the $10 for a .com domain. So, people try to cut corners and buy a .info, .biz or .us domain for $2.99. They figure they’ll invest as little as possible because this site could be a failed venture. This thinking could be a big mistake. What you should be trying to do is project your site as being a trusted source for whatever information you have on it. This way, people will click on your link in the search engine listings and visit your site. Once they visit, they may click on an adsense link or buy a product from you.
Now … think for a second … When was the last time you ever visited a .info or .us site? I bet you can’t even think of one your have ever visited. If so, it’s a rarity.
So …
1. A .com name extension will be more trusted because it is the most popular extension. This will get more people to visit your site.
Now, what you have to also do is think not only in the present but in the future as well. Let’s say you start this new niche website and it’s making a little money. You get a bunch of links over the next few months/years. Then, the unexpected happens, you need money in a big way. Because of this, you have to sell off some of your websites. What do you think is going to bring more money if you try to sell your site, a .com or a .info? If you’re really making some good money with a .info site you may get a good price if you try to sell it but the problem is getting people to even look at it to see if they want to buy it. As soon as someone that’s looking to buy a website sees a .info extension they may not even bother to look at it. How can you sell something for top dollar if you can’t get the most people looking and bidding on it?
So …
2. A website with a .com extension will probably sell for more in the future.
And …
3. A .com extension will attract more potential buyers if you have to sell your site. More buyers drives the price up.
So, if you are building a niche website and you want to take your online business seriously forget the .info, .us domain names. If you really cannot afford the $10 a GoDaddy or whatever then go here for your domains:
1&1 is a great domain service with cheaper names. You can save a few bucks over GoDaddy if you buy them from here. Personally, I have at least 120 domain names and the vast majority are with:
When you have a lot of domains, it is a real pain to transfer them to a different registrar. So for now they will stay with GoDaddy even though it’s a little more expensive. To date, I have never had a problem with them and there customer service has been excellent. Also, these companies don’t want to lose your business. So, if you have a bunch of names to renew just call them and they will give you a deal. So really, they aren’t that much more expensive after all.
Probably, the best domain registrar is:
They are more expensive (more than $10 per domain) but if you are serious about buying and selling domains these guys will really look after you. They actually have a domain tasting program that allows you to try your domains for a few days before you actually have to buy them. This is great for a program I will talk about later.
So hopefully, you quit buying those .info and .us names for your niche content sites. They next section tells you how you can use cheap domain names.