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Designing An Effective Email Lead Page

[ 0 ] December 27, 2008 |

Squeeze pages, also referred to as lead generator pages, are a very useful tool for any internet marketer.

Squeeze pages are designed with one purpose in mind. Their aim is to get someone to sign up to your email list. Once they’ve signed up, you have their permission to email them over and over again. But you can’t do that until they sign up for your list!

First up, choose a template for your squeeze page. You can find landing page templates for free or for a small charge. Or you can have one designed specially for you. If you choose the free option, make sure your target market is well away from such well trodden areas as internet marketing, weight loss and (weird as it may sound) dog training. If you don’t do this, there’s a high chance that your potential customer will have encountered a near-identical squeeze page so many times before, they’re bored with it. Which means they’ll be more likely to click away.

Then modify your template. As a minimum, you will need to add in a headline relevant to your offer and some “selly” bullet points. You may also want to split test your headlines to make sure that you’re getting the maximum number of sign-ups. Some people report results in the order of 70% and more sign-ups from their squeeze pages.

You can also experiment with other elements on your squeeze page. Most of the time, people report that they get better results when they add audio messages to their squeeze pages. Test audio. Also test whether you get better results if the message starts to play as soon as a visitor gets to your squeeze page.

Nowadays, video is being used more and more on squeeze pages. One very good system is to use a video on the landing page that only shows part one. Make it clear that the second part is only made available to people who part with their email address. If you want to take this path, make sure you leave your readers with a “cliff hanger” at the end of part one. Just like the ones they used to have om Saturday mornings at the movies. If you don’t remember these, think of the ending of an episode of the television show “24”. Leave your viewer hungry for more. Which you’ll let them have – once they’ve confirmed their email address.

You can get your squeeze pages designed at the click of a button with this simple lead page generator.

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Category: List Building

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