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Part 2 – Choosing the Right Domain Names For Your Online Business

[ 0 ] April 18, 2008 |

This is Part 2 of this article – Go here for Part 1 and here for Part 3

Okay … here we go:

Promoting Affiliate Programs – You Can Use Cheap Domain Names for This

Okay, let’s say you are going to do some article marketing. This means you are going to write a 400-600 word article about a topic or product etc. and in your Author Bio box at the end of the article, you’re going to mention where to buy the product or give them a FREE report etc. In this instance, it would be the perfect time to use a cheap domain name. Why? Because no one is ever going to see it plus most good article directories won’t let you include an affiliate URL in your Author Bio box.

One of the best article directories, Ezine articles doesn’t allow you to even link to an internal page on your website (you have to link to the actual URL of your site) so, if you want to submit your articles to Ezine articles (highly recommended) you need a real domain name in your Bio box. This is where a cheap domain name will do the trick.

So … here’s what you do:

1. You buy the cheap domain name from: 1&1 , GoDaddy or any other registrar you use.

2. You create your Author’s Bio box at the end of the article.

3. Within your Bio box you create a text link and have it take them where ever you want to take them.

Here’s what your link would look like if you inserted it into the Author Bio box: example link. As you can see, you cannot tell what domain extension is being used with this link. So whether you buy a .com or a .info, .biz etc. it really doesn’t matter if this is all you are using the domain name for.

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If you don’t know how to create a text link here’s the code:

<a href=”http://samplelink.com/”>Your Text Here</a> Just copy and paste this code into your Bio box and change the web address and the text.

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Now that you understand what a text link is, and have the code for a text link, you have to choose what you are going to do once someone clicks on that link.

You have 3 options:

1. You can have the person go to your own website or landing page with an offer or giveaway etc. on it.

2. You have them go to your website but then it immediately re-direct them to an affiliate page with an offer on it.

3. You set up a re-direct where you first bought the domain name. This way you don’t even have to own a website.

So, let’s talk about each of the 3 options above and the advantages and disadvantages or each. The first option is just you having your own website. This means you took your domain name and set it up with on your server. Then you added your offer, giveaway etc. to your website or blog. When the person clicked the text link, they went to your own site.

Advantages

Now, the advantage of this is that you can test, track and change your offer or the information on the page based on your click through rate CTR. You are in total control because it’s your own website. You can also track what people are clicking on, how long they are on your site etc. Also, if this site makes some money it may be worth something if you go to sell it one day. Plus you may add some other pages to this site at some point in the future. Who knows.

Disadvantages

If you’re taking the person who clicked on the link to your own website to see the offer, then they click the “buy” button, you will be sending them to an affiliates site (unless you are selling them your own product). If so, the person is going to see another salesletter that the affiliate created. Is this going to frustrate or confuse people? It’s hard to say but would you really wan to read 2 salesletters? It really depends on what was on the page that you created. If you are doing it this way I would really keep it brief and use some nice images and some bullet points to get them interested enough to read the full details at the affiliates site. Why write a huge salesletter when you are going to be sending them to one anyway?

The second option is a little more tricky. What you do here is take your domain name and set it up on your host. Then, you create a blank web page. To make it re-direct the visitor you add this code between the <head></head> tags:

———————————————-

<head>
<meta http-equiv=”refresh” content=”0;URL=http://www.wheveryouwanttosedthem.com “/>
<title>You Page Title Goes Here</title>
</head>

———————————————–

Advantages

The advantages of doing it this way is that the person who clicks on this link will not see that it’s a .info, .biz etc. extension so you can go ahead and load up on those cheap domain names. Also, the person will be re-directed to the actual salesletter that has probably been tested so it converts well instead of going to a site that you create. Doing it this way means you can also put tracking code etc. on the page that you created.

Disadvantages

The disadvantages here are that you can’t change the salesletter page because you are sending the person to the affiliates site. It may not be a disadvantage but you will definitely need a web host and some knowledge of how to create a web page with the code above.

The third thing you can do is set the link up to re-direct straight from where you registered the domain name. This is easily done and most registrars allow you to do this. Personally, I like GoDaddy’s re-direct feature. You simply go into the control panel navigate to where you can change the DNS server info. You then paste whatever link you want in the box they give you click okay and within a few minutes the link will re-direct.

Advantages

This is a great way to re-direct people if you want no headaches of hosting a site, creating a web page etc. Re-directing this way doesn’t require you to even have a website. I don’t know if you’ve ever seen an ad that says “Make money online … no website needed!” if so, this is what they are having you do. You buy a domain name then set up a re-direct to their site. All you have to do is advertise and get people to click on your link. Once they do, they go to the affiliates salesletter page.

Disadvantages

The disadvantages here are pretty much the same as the last topic. You don’t have a website. This means you have to rely on the affiliates salesletter to sell the product. Also, you can’t put any tracking code on the site because there is no website.

Go here for Part 3 of this Article

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Category: Domain Names

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